Shangfang Large Seal Script Obal na stavebnicovou hračku by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Obal na stavebnicovou hračku by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2024

Shangfang Large Seal Script Obal na stavebnicovou hračku

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #154807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangfang Large Seal Script Obal na stavebnicovou hračku

Shangfang Large Seal Script je dárková krabice navržená pro stavebnicovou hračku. Tvar je inspirován nefritovou pečetí starověké Číny, a proto má obal podobu čtvercového podnosu s víkem. Víko je vyrobeno z akrylu se zlatě raženým písmem a podnos je zhotoven z červeného sametového papíru s výstelkou z EVA pěny a sametovým podkladem. Vnitřní přihrádky uchovávají každý díl zvlášť, takže potřebný kus lze snadno najít. Průhledná vnitřní krabička z matného PVC umožňuje vystavit sestavené dílo, čímž obal získává druhé využití.

The Recognition

About the Bronzová cena A' Design Award

Shangfang Large Seal Script Obal na stavebnicovou hračku je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Shangfang Large Seal Script Obal na stavebnicovou hračku bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Shangfang Large Seal Script Obal na stavebnicovou hračku nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, packaging, philosophy, education, culture
Production Technology: The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
Design Challenge: Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
Research: The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
Inspiration: Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
Project Duration: The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
Operation Flow: Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
Team Members: Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling