Vaporesso Coss Obal na elektronickou cigaretu by Joshua Fischer, Shuyu Yao and Kai Ma

Vaporesso Coss Obal na elektronickou cigaretu by Joshua Fischer, Shuyu Yao and Kai Ma is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2024

Vaporesso Coss Obal na elektronickou cigaretu

by Joshua Fischer, Shuyu Yao and Kai Ma

Client: Shenzhen Smoore Technology Co.,Ltd

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #154905

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vaporesso Coss Obal na elektronickou cigaretu

Coss je design obalu pro elektronickou cigaretu. Obal se skládá z vnějšího pouzdra a vnitřní vložky. Různě rozmístěné vysekané otvory na vnějším pouzdru vytvářejí logo značky a odhalují kovově zelené logo uvnitř. Vysekané otvory vytvářejí zamlžený vizuální efekt a naznačují zvlněné dýchání během používání. Barevné štítky na vnějším pouzdru označují barvu produktu. Vnější části jsou vyrobeny z papíru, zatímco vnitřní vložka je z tvarovaného vlákna z cukrové třtiny a bambusu. Na boku výsuvné části je umístěn schematický nákres produktu.

The Recognition

About the Bronzová cena A' Design Award

Vaporesso Coss Obal na elektronickou cigaretu je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Vaporesso Coss Obal na elektronickou cigaretu bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Vaporesso Coss Obal na elektronickou cigaretu nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging evokes product sensibility through the strong brand recognition and craft visual effects. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices.
Dimensions & Packaging: Length:14 cm; Width:9.8cm; Height:5.2cm；
Weight:150g
Tags: Vaping characteristics, hollow design, green packaging, serialization, intuitive visual perception, artistic effect, brand responsibility.
Production Technology: Different colored tags on the outer packaging differentiate the product and realize 2-in-1 of the packaging and the inner tray, reducing production costs. Environmentally friendly materials are used inside and outside the packaging: paper and moulded-fibre inner tray (made of sugarcane and bamboo fiber), which practices the brand's concept and actively assumes its social responsibility.
Design Challenge: The challenge of this packaging design is how to intuitively communicate the product and brand characteristics while maintaining the visual impact. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to reveal the metallic inner Green logo during the out of box experience, which also creates a misty artistic effect and simulates undulating breathing during use, demonstrating the features of the vaping device.
Research: Based on the eco-friendly concept and integrating the brand logo, the packaging design directly and vividly conveys the basic function and the convenient, easy-to-use, and smart features of this COSS vape, offering consumers a sense of ritual.
Inspiration: As a leading brand in the vaping industry, VAPORESSO delves deep into the detailed needs of each consumer to consistently make breakthroughs in every production link. As a smart integrated automatic e-liquid refilling and recharging solution, COSS can reduce frequent refilling and recharging of the compact hands-free vaping device. Together with the visualized and green outer packaging, it enhances the user experience and highlights the brand's social responsibility.
Project Duration: The project started in 2023 in China and finished in July 2023 in China.
Operation Flow: The punched holes on the outer packaging create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices. To help consumers to understand the product more directly, a visual product wireframe diagram and selling point information are placed on the side of the slider. Different colored tags on the outer packaging indicate the color of the product, realizing 2-in-1 of the packaging and the inner tray and reducing production costs.
Team Members: Shuyu Yao, Kai Ma, Joshua Fischer
Image Credits: Shenzhen Smoore Technology Co.,Ltd