Hiroshima Dentetsu Ručník by Hajime Tsushima

Hiroshima Dentetsu Ručník by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2024

Hiroshima Dentetsu Ručník

by Hajime Tsushima

Client: Tsushima Design

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #155016

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Colors

The Design

About Hiroshima Dentetsu Ručník

Tento suvenýrový ručník, prodávaný ve městě Hirošima v Japonsku, má hlubokou spojitost s historií města po svržení atomové bomby. Je vyroben z recyklovaných origami jeřábů, symbolizujících mír, přeměněných na rayonová vlákna. Design nabízí dvě varianty: jednu s čísly tramvají vynořujícími se skrze otvor a druhou s typografií, která při rozložení vytváří schody. Vzor ručníku představuje prefekturní strom Hirošimy, javor, a jeho barvy napodobují design tramvaje. Tyto předměty ztělesňují ducha Hirošimy a vyjadřují přání míru.

The Recognition

About the Bronzová cena A' Design Award

Hiroshima Dentetsu Ručník je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Hiroshima Dentetsu Ručník bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Hiroshima Dentetsu Ručník nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags: package design, towel, souvenir, typography, japan, hiroshima
Production Technology: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members: Hajime Tsushima