Lighting Tunnel Výstavní stánek by Nargiza Usmanova

Lighting Tunnel Výstavní stánek by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Veletrh Competition Category.

ŽelezoVeletrh· 2024

Lighting Tunnel Výstavní stánek

by Nargiza Usmanova

Client: GVA Lighting

Železná cena A' Design Award Winner in Veletrh Category

32,072

Verified Award Winner

Verify Award Status for #158639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lighting Tunnel Výstavní stánek

Lighting Tunnel je výstavní stánek navržený pro osvětlovací společnost GVA Lighting. Cik-cak stěny vytvářejí architektonický tunel s osvětlovacími tělesy instalovanými po jeho stranách. Centrální zelená kompozice je zvýrazněna flexibilním LED osvětlením a šikmé bílé stěny jsou podtrženy několika osvětlovacími systémy. Konstrukce je vyrobena ze dřeva a kovu s MDF panely, vinylovým povrchem a reflexní podlahou. Rozměry stánku jsou 8500 x 3500 x 3000 milimetrů. Široká škála barev vytvářených svítidly pomáhá stánku vyniknout na výstavě.

The Recognition

About the Železná cena A' Design Award

Lighting Tunnel Výstavní stánek je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Lighting Tunnel Výstavní stánek bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Lighting Tunnel Výstavní stánek je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting