Prominent Chicheng Prominentní Chicheng je obal na šperky by Chushan Design

Prominent Chicheng Prominentní Chicheng je obal na šperky by Chushan Design is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2024

Prominent Chicheng Prominentní Chicheng je obal na šperky

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Bronzová cena A' Design Award Winner in Obaly Category

13,641

Verified Award Winner

Verify Award Status for #159137

View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Prominentní Chicheng je obal na šperky

Prominentní Chicheng je design obalu na šperky inspirovaný čínskou bronzovou kulturou. Víko nese motiv tygří destičky v technice hlubotisku, historický symbol odvahy a ochrany. Kombinovány jsou zde materiály dřevo, papír, kůže, textilie a slitina kovů, přičemž při výrobě je použito laserové gravírování. Konstrukce vychází z tradičního čepového spoje, díky čemuž lze krabici snadno sestavit, rozebrat a uskladnit. Nenápadné opěrné nožky umožňují bezpečné stohování. Součástí balení je kožený úložný váček, podtácek a multifunkční stojánek.

The Recognition

About the Bronzová cena A' Design Award

Prominent Chicheng Prominentní Chicheng je obal na šperky je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Prominent Chicheng Prominentní Chicheng je obal na šperky bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Prominent Chicheng Prominentní Chicheng je obal na šperky nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design