Banquet Chinese Baijiu Obal na lihoviny by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 Stříbrná cena A' Design Award in Design obalů Competition Category.

StříbroObaly· 2024

Banquet Chinese Baijiu Obal na lihoviny

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

Stříbrná cena A' Design Award Winner in Obaly Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Banquet Chinese Baijiu Obal na lihoviny

Banquet je obalový design pro čínské baijiu, destilovanou lihovinu. Láhev je vyrobena z keramiky a její tvar vychází z tradičních čínských váz. Nebesky modrá barva odkazuje na keramiku z pece Ru z dynastie Song a minimalistická forma se řídí estetikou dynastie Song. Uzávěr je vyroben ze slitiny a v jeho středu se nachází čínský znak pro banket. Láhev má rozměry 87 x 87 x 305 milimetrů a lze ji opakovaně použít. Hrdlo se odstraní a obrátí, takže láhev slouží jako váza na květiny, zatímco uzávěr se stane podstavcem pro vonné tyčinky.

The Recognition

About the Stříbrná cena A' Design Award

Banquet Chinese Baijiu Obal na lihoviny je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Banquet Chinese Baijiu Obal na lihoviny bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Banquet Chinese Baijiu Obal na lihoviny je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Dimensions & Packaging: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, reused
Production Technology: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Design Challenge: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Research: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Project Duration: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Operation Flow: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Team Members: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Image Credits: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen