Hwg Campus Lu Orientační systém by Thomas Geissert

Hwg Campus Lu Orientační systém by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2025

Hwg Campus Lu Orientační systém

by Thomas Geissert

Client: Teamgeissert

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Hwg Campus Lu Orientační systém

Cílem bylo vytvořit systém s vlastní identitou a originalitou. Orientační a informační systém proto má jasný designový jazyk a navazuje na architektonické prvky nové budovy. Barevný koncept usnadňuje orientaci. Vítá a informuje studenty venku (parkoviště, kampus), vede je ke vchodům a uvnitř budov k požadovaným oddělením a zařízením. Důraz je kladen na čitelnost, přístupnost a rozpoznatelnost. Bylo vyvinuto řešení, které nenásleduje krátkodobé trendy, ale je trvanlivé z hlediska formy i materiality.

The Recognition

About the Bronzová cena A' Design Award

Hwg Campus Lu Orientační systém je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Hwg Campus Lu Orientační systém bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Hwg Campus Lu Orientační systém nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT