Santorini Santorini Přestavitelná Postýlka by J.L. Segal, D. Corvin-Brittin and C. Wyman

Santorini Santorini Přestavitelná Postýlka by J.L. Segal, D. Corvin-Brittin and C. Wyman is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Dětské produkty Competition Category.

BronzDětské produkty· 2025

Santorini Santorini Přestavitelná Postýlka

by J.L. Segal, D. Corvin-Brittin and C. Wyman

Client: Storkcraft

Bronzová cena A' Design Award Winner in Dětské produkty Category

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Colors

The Design

About Santorini Santorini Přestavitelná Postýlka

Inspirován nádhernými krajinami kolem sebe načrtl Justin L. Segal ze společnosti Storkcraft nápad postýlky Santorini během dovolené se svou těhotnou manželkou. Dnes v této postýlce, která byla navržena speciálně pro ni, spí jeho prvorozené dítě Rafaela Juliana. Prostřednictvím Santorini si Justin přeje předat lásku vloženou do vytvoření tohoto unikátního dědictví pro dětský pokoj. Santorini ztělesňuje křivky egejského pobřeží a evokuje vzdušnost a klid – vznikla jako uklidňující prvek v dětském pokoji.

The Recognition

About the Bronzová cena A' Design Award

Santorini Santorini Přestavitelná Postýlka je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Santorini Santorini Přestavitelná Postýlka bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Santorini Santorini Přestavitelná Postýlka nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Santorini harmonizes the unique design elements of light and airy minimalism with substantial construction. The Santorini’s key feature is its elegantly curved base, which is accentuated most in its two-tone colourways. There is a mirroring of the curves where the Santorini’s curved base meets its curved body. The crib remains open on all sides (no solid panels) to evoke a light and airy feeling for calmness in the nursery, akin to a tranquil day on the beautiful Greek island of Santorini.
Dimensions & Packaging: Crib width (left to right) - 1378 mm. Crib height (floor to top of crib) - 910 mm. Crib depth (front to back of crib) - 758 mm. Crib weight - 23.5 kg. Box length - 1478 mm. Box width - 844.5 mm. Box height - 171.5 mm. Crafted of sustainable New Zealand pine wood. Mattress support base crafted of metal. Country of origin - China. Designed in Whistler, British Columbia, Canada and Santa Cruz, California, USA. GREENGUARD Gold Certified. Certified by the Juvenile Products Manufacturers Association.
Tags: Crib, Baby, Nursery, Furniture, Kids, Bedroom, Toddler, Child, Children, Family
Production Technology: Typically, a crib comparable to the Santorini would command a price above 1000 USD. However, the Santorini brings this form and function to families who cannot afford to spend this amount on a crib. Beyond the Santorini's aesthetic, it is GREENGUARD Gold Certified - meaning, it has been tested for over 10,000 chemicals and volatile organic compounds. The Santorini is crafted of sustainable New Zealand pine wood, and is certified by the Juvenile Product Manufacturers Association for safety.
Design Challenge: To bring the Santorini to life, the primary challenge laid within the complexities surrounding the crib’s curved joints. With the Santorini’s rounded and linear juxtaposed aesthetic, which incorporates a mirrored base and body (and joints within its bold curves), Storkcraft had to rely on designer Dashiell Corvin-Brittin and engineer Chris Wyman to not only make the Santorini a reality, but also to pass the rigorous product testing and safety standards of the juvenile furniture products sector.
Research: Despite the fact that the Santorini has raised Storkcraft’s standing within the design community to new levels, the Storkcraft was not regarded for its design prowess prior to the Santorini. On the contrary, Storkcraft was known more as a mass market brand with pedestrian designs. With the Santorini, Storkcraft’s mission was to design, develop, and craft its first-ever proprietary crib that would ultimately become a uniquely iconic crib that was still successful within the mainstream market.
Inspiration: The Santorini was designed to bring captivating nursery elegance to families, at a price point that is conscious of the economic pressures facing families today. Storkcraft’s own Justin L. Segal conceptualized the Santorini while admiring stunning landscapes, while vacationing with his pregnant wife. Today, Justin's first-born child, Rafaela, sleeps in the crib designed specially for her. With the Santorini, Justin hoped to pass on the love that went into creating this bespoke nursery heirloom.
Project Duration: The Santorini was conceptualized on February 13, 2023, in Whistler, Canada. The first Santorini was sold on January 11, 2024, on Target.com. The Santorini was featured in Forbes on February 20, 2024. The Santorini received the Number-One New Release badge on Amazon.com on March 11, 2024. The Santorini was named Best Convertible Crib in Parents Magazine’s 2024 Best for Baby Awards, on May 30, 2024. The Santorini was named Crib Product of the Year in the Baby Innovation Awards on July 16, 2024.
Operation Flow: The Santorini is a 5-in-1 convertible crib. This means it is a (1) Crib, (2) Toddler Bed, (3) Daybed, (4) Full Bed with Headboard, and (5) Full Bed with Headboard and Footboard. While most other cribs require a separate purchase of a toddler guardrail, the Santorini includes a toddler guardrail to ensure that families get prolonged use out of this adaptable nursery piece. This is consistent with Storkcraft’s design ethos of ending the idea of nursery furniture being temporary and disposable.
Patents: Storkcraft is a registered trademark of Stork Craft Manufacturing Inc. and Stork Craft Manufacturing (USA) Inc. Santorini is a trademark of Stork Craft Manufacturing (USA) Inc.
Team Members: Creative Director: Justin L. Segal
Lead Designer: Dashiell Corvin-Brittin
Lead Engineer: Chris Wyman
Image Credits: Image #1: colormass GmbH, 2024.
Image #2: colormass GmbH, 2024.
Image #3: colormass GmbH, 2024.
Image #4: colormass GmbH, 2024.
Image #5: colormass GmbH, 2024.
Video Credits: colormass GmbH, 2024.
Video Music: Alexey Anisimov/Music Revolution.