Mahjong Lucky Coffee Kávový obal Mahjong Lucky Coffee by Wenduan Su

Mahjong Lucky Coffee Kávový obal Mahjong Lucky Coffee by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2025

Mahjong Lucky Coffee Kávový obal Mahjong Lucky Coffee

by Wenduan Su

Client: Shenzhen Technology Unversity

Bronzová cena A' Design Award Winner in Obaly Category

14,802

Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kávový obal Mahjong Lucky Coffee

Mahjong Lucky Coffee je design kávového obalu inspirovaný mahjongem, tradiční čínskou hrou. Každý sáček obsahuje kávu na jeden měsíc, což odpovídá dvěma rukám mahjongových kostiček. Jedna ruka je sestavena jako vítězná kombinace. Druhou ruku dokončuje kupující, protože každá porce kávy je vytažena jako kostička a vzor zůstává neznámý, dokud se porce neotevře. Výrazné oranžové a červené barvy spolu s mladistvým písmem oslovují mladé spotřebitele. Nabízeny jsou dvě příchutě. Obal proměňuje každodenní zvyk ve hru.

The Recognition

About the Bronzová cena A' Design Award

Mahjong Lucky Coffee Kávový obal Mahjong Lucky Coffee je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Mahjong Lucky Coffee Kávový obal Mahjong Lucky Coffee bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Mahjong Lucky Coffee Kávový obal Mahjong Lucky Coffee nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.