Al Mar Suites Logo by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Grafika Competition Category.

ŽelezoGrafika· 2025

Al Mar Suites Logo

by Anna Paula Martinelli

Client: Anna Martinelli

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Al Mar Suites Logo

Logo Al Mar Suites v podstatě vyjadřuje udržitelnost, modernost a jednoduchost tohoto butikového hotelu v Brazílii. Přímé a současné linie odpovídají architektuře hotelu a v kombinaci s organickým designem odkazujícím na vlny moře vytváří logo, které je čisté, přímočaré a účinně zprostředkovává pocit klidu a lehkosti této brazilské pláže. Barva písku byla rovněž zvolena s cílem evokovat okolní prostředí a ladit se všemi dekorativními a estetickými prvky hotelu.

The Recognition

About the Železná cena A' Design Award

Al Mar Suites Logo je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Al Mar Suites Logo bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Al Mar Suites Logo je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging: Logo Development, applicable to any material.
Tags: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Team Members: Anna Martinelli
Image Credits: Photos Al Mar Suites