Grace Flow Protein Boost Obal na nápojovou lahev by Jeff Wu

Grace Flow Protein Boost Obal na nápojovou lahev by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2025

Grace Flow Protein Boost Obal na nápojovou lahev

by Jeff Wu

Bronzová cena A' Design Award Winner in Obaly Category

11,578

Verified Award Winner

Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Obal na nápojovou lahev

Grace Flow Protein Boost je design lahvového obalu pro vysokoproteinový funkční nápoj určený mladým nadšencům fitness. Tekutý protein lze otevřít a vypít najednou, bez nutnosti míchání, jaké vyžaduje proteinový prášek. Hlavní vizuální prvek spojuje čínský znak pro „cool“ se jménem značky v latince, přičemž oba prvky sdílejí společné tahy. Hrdlo lahve je tvarováno jako úchyt a barevné odlišení označuje jednotlivé příchutě. Lahev je vyrobena z PET metodou vytlačování s protahováním (stretch blow molding) a celé tělo je obaleno smršťovací fólií v kovové barvě.

The Recognition

About the Bronzová cena A' Design Award

Grace Flow Protein Boost Obal na nápojovou lahev je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Grace Flow Protein Boost Obal na nápojovou lahev bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Grace Flow Protein Boost Obal na nápojovou lahev nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu