Hagata Farm Pickles Obal by Kikumi Yoshida

Hagata Farm Pickles Obal by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2025

Hagata Farm Pickles Obal

by Kikumi Yoshida

Client: Hagata Farm

Železná cena A' Design Award Winner in Obaly Category

12,994

Verified Award Winner

Verify Award Status for #164705

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hagata Farm Pickles Obal

Aby logo odráželo osobnost klienta, zahrnuje jako motivy ruku klienta a semena ředkve daikon. Zelený papír na víčku představuje list ředkve daikon. Barvy a vitalita zeleniny jsou vyjádřeny jemnými tečkovanými vzory, které zprostředkovávají texturu a hloubku. Pro zdůraznění bělosti ředkve daikon je design etikety udržen v minimalistickém pojetí. Zelený papír pokrývající víčko zároveň slouží jako obal a děkovný dopis vytištěný na zadní straně, čímž posiluje propojení mezi produktem a zákazníkem.

The Recognition

About the Železná cena A' Design Award

Hagata Farm Pickles Obal je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Hagata Farm Pickles Obal bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Hagata Farm Pickles Obal je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao