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Naturkundemuseum Stuttgart Design muzejní expozice by Ralph Appelbaum Associates

Naturkundemuseum Stuttgart Design muzejní expozice by Ralph Appelbaum Associates is a highly esteemed winner of the very prestigious 2025 Stříbrná cena A' Design Award in Interiér Competition Category.


StříbroInteriér· 2025

Naturkundemuseum Stuttgart Design muzejní expozice

by Ralph Appelbaum Associates

Client: Ralph Appelbaum Associates

Stříbrná cena A' Design Award Winner in Interiér Category

Colors

The Design

About Naturkundemuseum Stuttgart Design muzejní expozice

Naturkundemuseum Stuttgart je výstavní design pro dva centrální sály přírodovědného muzea ve Stuttgartu v Německu. Oba sály jsou věnovány evoluci a biodiverzitě. V Sále evoluce je kolem centrálního multimediálního stolu uspořádáno šest tematických ostrovů s velkými historickými exponáty. Sál oceánu je zalit modrým světlem a členěn podle mořských biotopů, od mořských pobřeží až po hlubiny oceánu. Model plejtváka sejvala s odkrytým průřezem nese videoprojekci. Denní světlo z bývalých nádvoří je filtrováno a barevně tónováno.

The Recognition

About the Stříbrná cena A' Design Award

Naturkundemuseum Stuttgart Design muzejní expozice je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Naturkundemuseum Stuttgart Design muzejní expozice bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Naturkundemuseum Stuttgart Design muzejní expozice je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Naturkundemuseum Stuttgart re-opened its two central exhibition halls dedicated to the overarching themes of evolution and biodiversity. In Evolution Creates Diversity, six thematic islands with spectacular specimens radiate around a central media table where visitors explore evolutionary concepts, while Immersion in Diversity immerses visitors in a captivating underwater environment exploring the topic of marine biodiversity.
Dimensions & Packaging
660 square metres
Tags
Natural History, Environment, Biodiversity, Science, Museum, Gallery
Production Technology
The design approach leverages the power of the building’s former courtyard spaces as iconic day-lit halls, and re-utilizes the Museum’s large historic specimens in dramatic new presentation within an immersive scenographic setting filled with intuitive interactive learning tools for exploring complex scientific concepts. The atmosphere of each of the two halls is very different, but each corresponds with the interpretive goals of the museum. The Ocean Hall is completely bathed in dynamic blue light and enables immersion in diverse marine ecosystems. In the Evolution Hall, with a green glowing forest canopy, radially-arranged pedestals and polygonal showcases with carefully poised specimens capture the attention of the visitors. Each island focuses on one aspect of the evolution, and features specimens, information graphics, and digital and analog interactives. A large-scale multimedia table at the center allows groups and individuals to gather and interact in a game-like setting.

When designing the media, care was taken to use the media elements in a very targeted and limited way. The two main media productions are the video projection on the cutaway model of the Sei Whale, which brings new life and purpose to an existing historical attraction. The other main media production is a game to help explain the processes of evolution. Both form the centerpieces of each gallery, but the media production itself does not visually dominate the overall experience.
Design Challenge
Biodiversity and evolution are fundamentally important topics for a modern understanding of the world and its many lifeforms. The exhibition aims to no longer present the topics in a textbook-like, instructive manner, but to become more engaging and transparent in the expression of their impact and interrelations. The new exhibitions are conceived in the spirit of public understanding of science, where not only Results and Truths are presented, but Ways and Processes of gaining scientific knowledge are demonstrated. This is especially important with regard to expressing the importance of natural history collections for current and historic research.
Inspiration
Once courtyards of the castle, both exhibition halls were formerly outdoor spaces, filled with natural light and connected to the surrounding environment. Instead of blocking the natural light we embraced it, filtered and colored it to create a dynamic and immersive scenography of light. The Ocean Hall is dominated by a cutaway model of a sei whale, and the Evolution Hall by a large-scale taxidermy of an African elephant bull and European forest elephant.
Project Duration
This project started in March 2021 and opened to the public on February 17, 2023 at Schloss Rosenstein in Stuttgart, Germany.
Operation Flow
The design of the Ocean Hall and the Evolution Hall aims to create a stunning spectacle that stirs the imagination and feelings of wonder and awe. Each room delivers an immediate visual impression and can be experienced as a ‘big idea’ before diving into secondary and tertiary levels of content.

The Ocean Hall as an experiential space which primarily explores diversity and ecosystems. Designed as a space to explore and discover, the hall is organized by habitats, from sea shores to shallow reefs, to the open waters of the oceans and into the depths of the deep-sea bottom. Along the way, information is conveyed through traditional graphics, as well as models, touchable objects, and digital and analog interactives. At the center of the room, the iconic Sei Whale with a projected multimedia show narrates how a single creature’s biology and lifecycle relates to the entire ecosystem or marine life.

On the other hand, the Evolution Hall places the focus on the myriad of factors influencing evolutionary processes. Evolution itself is explained in the simplest terms via a media-based game at the center. Each topic 'island' is part of a larger whole, but has its own interpretive messaging structure. In addition to the primary text, further information is conveyed in the form of analog and digital interactives, interactive information graphics, and hands-on objects.
Team Members
Creative Director: Tim Ventimiglia
Project Manager: Sebastian Scheller
Lead Physical Designer: Sara Omassi
Graphic Designer: Hannah Wohlleb
Graphic Designer: Katharina Buchhauser
Content Developer: Anne-Maike Ewert
Image Credits
Image #1: Photographer Daniel Stauch, Stuttgart State Museum of Natural History, 2023.

Image #2: Photographer Daniel Stauch, Stuttgart State Museum of Natural History, 2023.

Image #3: Photographer Daniel Stauch, Stuttgart State Museum of Natural History, 2023.

Image #4: Photographer Daniel Stauch, Stuttgart State Museum of Natural History, 2023.

Image #5: Photographer Daniel Stauch, Stuttgart State Museum of Natural History, 2023.

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