Rotary Sans Písmo by Paul Robb and Moira Bartoloni

Rotary Sans Písmo by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 Stříbrná cena A' Design Award in Grafika Competition Category.

StříbroGrafika· 2025

Rotary Sans Písmo

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Stříbrná cena A' Design Award Winner in Grafika Category

81,828
Verified Award Winner
Verify Award Status for #167715

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rotary Sans Písmo

Rotary Sans je OpenType bezserifové písmo s geometrickými strukturami a drobnými tvarovými variacemi. Obsahuje inkoustové pasti ve tvaru hrušky, které napomáhají čitelnosti a přidávají výrazný vizuální prvek. Písmo poskytuje kompletní latinskou sadu glyfů, plus alternativní znaky a ligatury, pro různá typografická použití. Jeho design klade důraz na jasnost a konzistenci, vhodný pro kontexty jako je branding. Rotary Sans je k dispozici v několika řezech a stylech, použitelný jak v digitálních, tak v tiskových formátech, kde je potřebná čitelnost a jednotný vzhled.

The Recognition

About the Stříbrná cena A' Design Award

Rotary Sans Písmo je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Rotary Sans Písmo bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Rotary Sans Písmo je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb