Grovehood Collective Značková identita by Cansu Dagbagli Ferreira

Grovehood Collective Značková identita by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Stříbrná cena A' Design Award in Grafika Competition Category.

StříbroGrafika· 2025

Grovehood Collective Značková identita

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Stříbrná cena A' Design Award Winner in Grafika Category

53,600
Verified Award Winner
Verify Award Status for #168860

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Grovehood Collective Značková identita

Grovehood Collective spolupracuje s ekologicky šetrnými butikovými farmami na vytvoření transparentní značky extra panenského olivového oleje v Nizozemsku. Vizuální identita vyvažuje tradici a modernost se zdůrazněním autenticity a zpětné sledovatelnosti. Etiketa inspirovaná stylem vintage s vyseknutými detaily na míru a vytříbenou typografií odráží řemeslné zpracování a zobrazuje všechny detaily původu oliv. Symbol olivy s orbitami vzdává hold oddanosti rodinných farem, jejichž svět se točí kolem tohoto plodu, zatímco zemitá barevná paleta zdůrazňuje přírodní původ produktu a vytváří ucelený obalový systém.

The Recognition

About the Stříbrná cena A' Design Award

Grovehood Collective Značková identita je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Grovehood Collective Značková identita bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Grovehood Collective Značková identita je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.