Cyp Firemní identita by Pablo Prada Granada

Cyp Firemní identita by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Grafika Competition Category.

ŽelezoGrafika· 2025

Cyp Firemní identita

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

Železná cena A' Design Award Winner in Grafika Category

10,171

Verified Award Winner

Verify Award Status for #169177

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Colors

The Design

About Cyp Firemní identita

Společnost Cyp se obrátila na studio s požadavkem na novou alternativu grafické identity, která by osvěžila vzhled jejich značky a vytvořila personalizovanou, ale zároveň výraznou identitu odrážející jejich novou přítomnost a přístup v oboru. Finální design reprezentuje hlavní služby a produktovou nabídku společnosti a vyjadřuje pocit bezpečí a spolehlivosti. Koncept je ovlivněn principy Yin-Yang, které představují vzájemné působení protichůdných sil, a zachycuje dualitu hlavních produktových řad společnosti Cyp, jež se navzájem vyvažují a doplňují.

The Recognition

About the Železná cena A' Design Award

Cyp Firemní identita je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Cyp Firemní identita bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Cyp Firemní identita je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada