Namuh Investment Rebranding Design značky (Brand Identity Design) by LMNT Company is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Reklama Competition Category.

BronzReklama· 2025

Namuh Investment Rebranding Design značky (Brand Identity Design)

by LMNT Company

Client: LMNT Company

Bronzová cena A' Design Award Winner in Reklama Category

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Verified Award Winner
Verify Award Status for #170399

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The Design

About Namuh Investment Rebranding Design značky (Brand Identity Design)

Namuh Investment Rebranding je design identity značky vytvořený pro investiční platformu zaměřenou na mileniály a generaci Z. Rebranding posouvá platformu za hranice pouhého obchodování s akciemi směrem k osobnímu růstu prostřednictvím investování. Designový systém založený na motivu dveří symbolizuje nové příležitosti a je důsledně aplikován napříč všemi kontaktními body se zákazníky. Nápadité ilustrace prezentují investování jako intuitivní a přístupné. Koncept Daily Shift podporuje myšlenku proměny každodenních výdajů v investice orientované na budoucnost.

The Recognition

About the Bronzová cena A' Design Award

Namuh Investment Rebranding Design značky (Brand Identity Design) je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Namuh Investment Rebranding Design značky (Brand Identity Design) bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Namuh Investment Rebranding Design značky (Brand Identity Design) nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensions & Packaging: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Design Challenge: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Research: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiration: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Project Duration: Seoul, Republic of Korea
Operation Flow: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Team Members: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Image Credits: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.