Stříbro Grafika · 2025
Honki Factory Vizuální identita
- Stříbrná cena A' Design Award 2025 in Grafika
- CLIENT: Honki Factory Co.,Ltd
- Estimated Number of Design Views: 57,841
- Verification code 068921EEE6 · Verify this award
Colors
About Honki Factory Vizuální identita
Konceptem je Otevírání cesty způsobem Honki. Definuje Honki jako vážnost, jako mít jasný cíl a činit konkrétní kroky k jeho dosažení. Ti, kdo ovládají strukturovaný přístup k rozvoji podnikání, jej mohou využít k vytváření nových cest. Touha podporovat mnoho Honki jednotlivců je vyjádřena v rámu ve tvaru H, symbolizujícím strukturu, a v logotypu inspirovaném továrnou, reprezentujícím produkci. Variabilní design symbolu a písma odráží přizpůsobivost napříč všemi odvětvími a obory.
About the Stříbrná cena A' Design Award
Honki Factory Vizuální identita je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Honki Factory Vizuální identita bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Honki Factory Vizuální identita je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.
Press Kit
- Unique Properties
- The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
- Dimensions & Packaging
- The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
- Tags
- VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
- Production Technology
- "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
- Design Challenge
- The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
- Research
- I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
- Inspiration
- Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
- Project Duration
- This project started in June 2022 and was completed in March 2024.
- Operation Flow
- After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
- Image Credits
- Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024
