Wuliangye Yuandingjinsheng Obal na lihoviny od Sinong Wu

Dílo Wuliangye Yuandingjinsheng Obal na lihoviny od designéra Sinong Wu je vysoce ceněným vítězem prestižní soutěže 2026 Bronzová cena A' Design Award v kategorii Design obalů.

BronzObaly· 2026

Wuliangye Yuandingjinsheng Obal na lihoviny

od Sinong Wu

Klient: Sinong Creative

Držitel ocenění Bronzová cena A' Design Award v kategorii Obaly

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Design

O designu Wuliangye Yuandingjinsheng Obal na lihoviny

Wuliangye Yuandingjinsheng je obalový design pro čínskou pálenku baijiu podávanou na svatebních hostinách. Krabice se otevírá vysouvacím mechanismem, takže se dvě pandy nakreslené ve stylu tušové malby jeví, jako by se objímaly. Šest ilustrovaných etap společného života je propojeno s jednotlivými kroky otevírání obalu. Tvar lahve vychází z bambusu a uzávěr napodobuje formu tradičního vyšívaného míčku. Obal je vyroben z recyklovatelného vlákninového materiálu. Spirálovité hrdlo lahve umožňuje její opětovné použití jako pohárku nebo vázy.

Ocenění

O ocenění Bronzová cena A' Design Award

Wuliangye Yuandingjinsheng Obal na lihoviny je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Wuliangye Yuandingjinsheng Obal na lihoviny bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Wuliangye Yuandingjinsheng Obal na lihoviny nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

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Jedinečné vlastnosti: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Rozměry a balení: 255mmX120mmX100mm
Štítky: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Výrobní technologie: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Designová výzva: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Výzkum: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspirace: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Doba trvání projektu: Complete the design in Chengdu, China in the first quarter of 2025.
Provozní postup: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patenty: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Členové týmu: Sinong Wu
Autoři fotografií: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.