Iran Náramek by Mersa Habibi - Taj Gold is a highly esteemed winner of the very prestigious 2026 Stříbrná cena A' Design Award in Šperky Competition Category.

StříbroŠperky· 2026

Iran Náramek

by Mersa Habibi - Taj Gold

Client: Taj

Stříbrná cena A' Design Award Winner in Šperky Category

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Colors

The Design

About Iran Náramek

Iran je náramek inspirovaný architektonickým dědictvím Íránu. Sedmnáct památek z různých měst a epoch je abstrahováno a spojeno do jedné souvislé formy. Náramek je zhotoven z masivního žlutého zlata a vyrábí se ve třech velikostech. Skrytý pružinový jazýčkový uzávěr s dvojitými drážkami je ukryt v podobě budovy Šahrdárí v Raštu, zatímco pant je umístěn v citadele Karim Chána v Šírázu. Stisknutím malé budovy se západka uvolní. Proporce byly navrženy s ohledem na pohodlí a vyváženost, aby bylo možné nosit kulturní paměť každý den.

The Recognition

About the Stříbrná cena A' Design Award

Iran Náramek je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Iran Náramek bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Iran Náramek je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Iran Bracelet” embodies the timeless grandeur of Iran, a legacy unchanged from the Achaemenids to modern icons. Seventeen monuments from different eras and cities reflect the authentic vision of unity in diversity under the greater identity of Iran. Hidden clasps and hinges ensure strength, comfort, and seamless beauty. By merging cultural storytelling with refined engineering, the bracelet becomes a wearable emblem of heritage, identity, and pride.
Dimensions & Packaging: The Iran Bracelet is produced in three sizes: Small, Medium, and Large. The Medium size has the following dimensions: internal major diameter 60 mm, internal minor diameter 50 mm, and bracelet width 14 mm. These proportions were carefully defined to ensure ergonomic comfort and aesthetic balance.
Tags: Iran bracelet, Persian jewelry, narrative design, cultural heritage design, unity in diversity, Iranian monuments, gold bracelet, hidden clasp jewelry, symbolic jewelry, contemporary heritage
Production Technology: The Iran Bracelet was created through a synthesis of extensive cultural research and design innovation. Architectural references from seventeen monuments across different eras and cities were abstracted and unified in a single form. Initial sketches were transformed into precise 3D CAD models to ensure balance and proportion. Special attention was given to ergonomics so the piece remains both elegant and comfortable. Crafted in solid yellow gold, it reflects durability, refinement, and respect for heritage.
Design Challenge: The greatest challenge of the Iran Bracelet was transforming a vast cultural narrative and monumental architecture into a unified, wearable form without losing authenticity. Balancing the symbolic richness of seventeen monuments with minimal contemporary aesthetics demanded extensive research. Technically, the most difficult task was miniaturizing these structures and hiding clasps and hinges within them while preserving strength and usability. Achieving harmony between meaning, ergonomics, and engineering precision was the main obstacle overcome.
Research: The research was cultural-historical, aiming to translate Iran’s architectural diversity into a unified jewelry form. Methods combined literature review, archival study, and site analysis. Data came from 17 monuments, processed with sketches and 3D CAD tools. Designers and engineers collaborated in modeling and prototyping. Results proved the feasibility of miniaturizing architecture. Insights showed cultural symbolism enhances identity and emotional value, impacting both society and market acceptance.
Inspiration: The “Iran Bracelet” is inspired by the timeless heritage of Persia and the authentic vision: while preserving the differences and identities of its peoples, we remain united and compassionate under the greater identity of Iran. Seventeen monuments from different eras and cities embody this message of continuity from ancient to modern times. The design aims to create a wearable symbol of cultural memory, supported by research on Iranian architecture and hidden clasp engineering for seamless
Project Duration: The Iran Bracelet project started in March 2024 in Tehran, Iran, and was completed in June 2025. The process included multiple ideation phases, extensive cultural research, initial sketches, 3D CAD modeling, and technical refinements to ensure ergonomic comfort and flawless engineering.
Operation Flow: The bracelet uses a concealed spring-loaded tongue clasp with double grooves for security. The clasp is hidden in the Shahrdari building (Rasht) and the hinge in the Karim Khan Citadel (Shiraz). To open, the user presses the Shahrdari building, releasing the latch. After wearing, the tongue is inserted into the housing and with slight pressure locks smoothly, ensuring ergonomic comfort, uninterrupted flow, and cultural symbolism.