The Fulcrum Systém korporátní vizuální identity by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Železná cena A' Design Award in Grafika Competition Category.
ŽelezoGrafika· 2026
The Fulcrum Systém korporátní vizuální identity
by Shenzhen Lightcone Design Co., Ltd.
Client: Shenzhen lightcone design Co., Ltd
Železná cena A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #176921The Design
About The Fulcrum Systém korporátní vizuální identity
Fulcrum je systém vizuální identity vytvořený pro designovou společnost. Systém je inspirován světelným kuželem, časoprostorovým modelem z fyziky, a gyroskopem. Gyroskop symbolizuje vnitřní stabilitu, zatímco světelný kužel naznačuje široké tvůrčí možnosti. Je použito barevné schéma černé, bílé a červené, kde černá představuje logické myšlení, bílá čistý design a červená vášeň. Doprovodná série plakátů je vyrobena technikou trojrozměrného nástřiku barvy, která vytváří vrstvenou grafiku. Každý plakát měří 1000 mm na šířku a 1800 mm na výšku.
The Recognition
About the Železná cena A' Design Award
The Fulcrum Systém korporátní vizuální identity je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že The Fulcrum Systém korporátní vizuální identity bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. The Fulcrum Systém korporátní vizuální identity je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
- Dimensions & Packaging
- Poster size: 1000mm W × 1800mm H
- Tags
- Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
- Production Technology
- The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
- Design Challenge
- The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
- Research
- This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
- Inspiration
- The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
- Project Duration
- The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
- Operation Flow
- The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined. - Team Members
- Haoyu Yang
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