Zona Primary Function: Branding a obalový design by Cansu Dagbagli Ferreira

Zona Primary Function: Branding a obalový design by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Stříbrná cena A' Design Award in Reklama Competition Category.

StříbroReklama· 2026

Zona Primary Function: Branding a obalový design

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Stříbrná cena A' Design Award Winner in Reklama Category

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Verified Award Winner
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Colors

The Design

About Zona Primary Function: Branding a obalový design

Book Text: Zona je prvním tvrdým seltzerem Angoly, který spojuje místní dědictví se současnou estetikou a nese vizuální identitu inspirovanou prameny Huambo a řekou Okavango. Design se soustředí na současnou, výraznou estetiku, jež využívá monochromatické ovocné palety a geometrické ikony k upoutání pozornosti. Vlastní logotyp v sobě skrývá stříkající vodu, která symbolizuje podstatu života a tok řek. Kombinací živých barev s čistým, na bílé založeným layoutem nabízí Zona svěží, povznášející vizuální zážitek, jenž oslavuje svůj původ skrze mladý a designově progresivní pohled.

The Recognition

About the Stříbrná cena A' Design Award

Zona Primary Function: Branding a obalový design je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Zona Primary Function: Branding a obalový design bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Zona Primary Function: Branding a obalový design je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.