Energy Plus Mobilní aplikace od Jaeho Chung, Dana Lee and Yoo Hayeon

Dílo Energy Plus Mobilní aplikace od designéra Jaeho Chung, Dana Lee and Yoo Hayeon je vysoce ceněným vítězem prestižní soutěže 2026 Zlatá cena A' Design Award v kategorii Mobilní.

ZlatoMobilní· 2026

Energy Plus Mobilní aplikace

od Jaeho Chung, Dana Lee and Yoo Hayeon

Klient: Energy Plus

Držitel ocenění Zlatá cena A' Design Award v kategorii Mobilní

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Design

O designu Energy Plus Mobilní aplikace

Energy Plus je mobilní aplikace, která zjednodušuje tankování v Koreji tím, že redukuje dvanáctikrokový proces na čtyři úkony. Hlavní funkce Quick Fuel umožňuje řidičům zahájit tankování a dokončit platbu jediným naskenováním čárového kódu, bez hotovosti nebo fyzických karet. Preferovaný typ paliva, způsob platby a údaje věrnostního programu se registrují pouze jednou a jsou znovu použity při každé návštěvě. Ceny paliv v reálném čase a navigace k čerpacím stanicím podporují výběr stanice. Po každé transakci je poskytnut digitální přehled s platebními údaji a informacemi o odměnách.

Ocenění

O ocenění Zlatá cena A' Design Award

Energy Plus Mobilní aplikace je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Energy Plus Mobilní aplikace bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Energy Plus Mobilní aplikace vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Za designem

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: Energy Plus redefines Korea’s fueling by reducing a traditional 12 step process to four. Its signature feature, Quick Fuel, enables refueling and payment via a single barcode scan eliminating the need for cash, physical cards, or app navigation. For on-the-go access, Quick Fuel is available via widgets, Shake&Pay, and CarPlay. Real-time pricing and navigation simplify station selection. Post-fueling, digital reports with rewards and review prompts ensure a seamless and connected user journey.
Rozměry a balení: Energy Plus is a mobile application. It integrates real-time fuel price APIs and POS-linked barcode protocols with encrypted payment processing (TLS 1.2+). AI station personas are generated using NLP-based review analysis. Average transaction latency remains under 1.5 seconds in LTE/5G environments. The platform supports widgets, Shake & Pay motion detection, and Apple CarPlay integration, ensuring seamless and accessible interaction across contexts.
Štítky: Fuel Payment, Quick Fuel, One-Scan Payment, Mobility Innovation
Výrobní technologie: Energy Plus was developed on a modular UX framework integrated with real-time fuel and payment systems. Quick Fuel securely connects user preferences(fuel type, payment method, and amount)to station POS through a single barcode protocol, enabling a seamless one-scan transaction. AI-powered station personas use natural language processing to convert customer reviews into structured insights. The system is optimized for unstable network environments at gas stations and built on scalable APIs supporting widgets, Shake & Pay, and CarPlay. This technical foundation ensures a secure, responsive, and fully connected fueling experience.
Designová výzva: The greatest challenge was translating a traditionally physical, pump-based process into a seamless digital interaction without disrupting existing station infrastructure. Legal payment regulations, POS compatibility, and unstable network environments limited technical flexibility. Socially, drivers were accustomed to manual selection and card presentation. The design had to reduce steps while maintaining trust and clarity. Balancing security, speed, and familiarity required iterative prototyping and close collaboration with engineers and station operators.
Výzkum: Type of Research: UX design research. Research Objectives: simplify the fueling journey and reduce user friction. Methodology: mixed-method approach combining qualitative interviews and quantitative behavior analysis. Data Collection and Tools: user journey mapping, usability tests, in-app analytics, and review mining with NLP tools. Participants: Korean drivers aged 20~60. Results: reduced fueling steps and clearer decision-making. Insights and Impacts: users value speed and certainty over feature variety. The research improved transaction efficiency, station operations, and digital adoption in real-life fueling behavior.
Inspirace: Quick Fuel is designed to eliminate persistent pain points, such as cumbersome refueling steps, physical loyalty cards, and the risk of missing discounts. Users pre-register their preferred fuel type, payment method, and loyalty information once, then seamlessly reuse that preset for every visit. A single tap reveals a barcode; scanning it at the pump completes both fueling and payment instantly. This streamlined action delivers a faster, more intuitive, and satisfying experience for drivers.
Doba trvání projektu: The project started in March 2023 in Seoul, South Korea. User research and usability testing were conducted in Seoul and surrounding metropolitan areas. The service was officially launched nationwide in January 2024 through the Energy Plus mobile platform and continues to evolve through ongoing design development and iterative improvements.
Provozní postup: Energy Plus operates through a simple four-step flow: open the app, tap Quick Fuel, scan the barcode, and refuel. Users set preferences once, so each visit becomes a confirmation rather than a setup. The barcode connects payment and fuel choice instantly at the pump. Widgets, Shake & Pay, and CarPlay allow access without searching through menus. The key moment is the single scan, turning a complex, multi-step process into one smooth action, reducing wait time and mental effort.
Členové týmu: Designer: Dana Lee, Hayeon Yoo
Autoři fotografií: Main Image #1. The cover image presents the Energy Plus home interface and the activated fueling pattern screen. It highlights the Quick Fuel entry point and preset preferences, demonstrating how users can initiate refueling with minimal interaction.
Cover Image #1. This image illustrates the simplified fueling registration flow and the Fuel Report interface. Users can register preferences in a few clear steps, reducing repetitive input during future visits. The Fuel Report visualizes consumption patterns to support informed decision-making. A dedicated dark mode ensures visual comfort and accessibility across different lighting environments.
Cover Image #2.This image presents fuel-type specific fueling patterns and the integrated barcode interface. Each fuel type is clearly distinguished through color and layout, enabling fast recognition at the pump.
Cover Image #3. This image showcases the Shake & Pay feature and widget interface. The motion-based interaction allows users to access Quick Fuel instantly without navigating through menus. The widget provides direct entry from the home screen, extending usability beyond the app and supporting contextual, time-efficient interaction.
Cover Image #4.This image combines the Fuel Report dashboard with the location-based station service interface.