Lithuanian Vodka Gold Obalový design vodky by Studija Creata

Lithuanian Vodka Gold Obalový design vodky by Studija Creata is a highly esteemed winner of the very prestigious 2015 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2015

Lithuanian Vodka Gold Obalový design vodky

by Studija Creata

Client: Stumbras

Bronzová cena A' Design Award Winner in Obaly Category

23,852

Verified Award Winner

Verify Award Status for #39586

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lithuanian Vodka Gold Obalový design vodky

Čistota a průzračnost jsou hlavní vlastnosti, které odrážejí kvalitu vodky. Musely být zdůrazněny při rebrandingu Lithuanian Vodka Gold – lídra litevského trhu s vodkou. Zároveň byly představeny prvky národní identity – samotný název Lithuanian Vodka tuto volbu vyžadoval. Autentické etnické motivy se transformovaly v moderní, čistou kompozici. Jakmile byla odstraněna masivnost staré etikety a vznikl lehký, perforovaný dekor, zlato začalo zářit mnohem elegantněji.

The Recognition

About the Bronzová cena A' Design Award

Lithuanian Vodka Gold Obalový design vodky je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Lithuanian Vodka Gold Obalový design vodky bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Lithuanian Vodka Gold Obalový design vodky nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas