Mercedes-Benz Russia SAO Výstavní Design by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 Železná cena A' Design Award in Interiér Competition Category.
ŽelezoInteriér· 2016
Mercedes-Benz Russia SAO Výstavní Design
by Viktor Bilak
Client: Expolevel
Železná cena A' Design Award Winner in Interiér Category
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The Design
About Mercedes-Benz Russia SAO Výstavní Design
Hlavní myšlenkou estetické koncepce stánku Mercedes-Benz Russia SAO je obraz kroucené silnice. Vyjadřuje se přerušovanou čarou dráhy na podlaze, na stropě a na stěnách kabiny. Koncepčně integruje všechny části kabiny a organizuje trajektorii pro procházky návštěvníků po stánku.
The Recognition
About the Železná cena A' Design Award
Mercedes-Benz Russia SAO Výstavní Design je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Mercedes-Benz Russia SAO Výstavní Design bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Mercedes-Benz Russia SAO Výstavní Design je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
- Dimensions & Packaging
- The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
- Tags
- The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
- Production Technology
- The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
- Design Challenge
- The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
- Research
- This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
- Inspiration
- The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Project Duration
- The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
- Operation Flow
- The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Team Members
- Designer: Viktor Bilak.
- Image Credits
- Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.
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