CIAK All Day Italian Restaurace by Monique Lee of Mas Studio Ltd

CIAK All Day Italian Restaurace by Monique Lee of Mas Studio Ltd is a highly esteemed winner of the very prestigious 2017 Bronzová cena A' Design Award in Interiér Competition Category.

BronzInteriér· 2017

CIAK All Day Italian Restaurace

by Monique Lee of Mas Studio Ltd

Client: Ciak All Day Italian

Bronzová cena A' Design Award Winner in Interiér Category

17,771

Verified Award Winner

Verify Award Status for #50733

Objevit Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CIAK All Day Italian Restaurace

Design je inspirován a rezonuje italským SWEET LIFE - Dolce Vita. Scéna venkovských oken a fasáda z červených cihel u vchodu vytváří atmosféru náměstí v malém italském městě. Spolu s parketovou podlahou a zelení přivádí zákazníky do exotického italského města, kde si mohou pochutnat na světlém jídle.

The Recognition

About the Bronzová cena A' Design Award

CIAK All Day Italian Restaurace je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že CIAK All Day Italian Restaurace bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. CIAK All Day Italian Restaurace nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The trattoria is a restoration of an Italian town. The country house’s walls and windows, red brick façade walls are just like a plaza. Together with the parquet tiles, they all recall a feeling of an exotic Italian town.
Dimensions & Packaging: The site area is 369 sq.m²
Tags: Dolce Vita, Classic movie, Italian country house, Italian town elements, 30’s & 40’s Hollywood movie.
Production Technology: The centerpiece of the restaurant is a wooden decoration imitating natural tree branches, connected to a radiating aluminum ceiling in wood surface finishing, while the walls are parqueted with red bricks of different thickness.
Design Challenge: Italian - Dolce Vita - sweet life, is a relatively abstract feeling. It is an attitude to life and guides us how to enjoy life. What we expect after a day’s hard work is nothing more than enjoying a meal at a leisurely and comfortable restaurant. This is also what we wish to offer to our family.
Research: The design is based on CIAK All Day Italian business philosophy. It hopes to present a mood and an attitude to life to their guests. To restore an Italian countryside culture, tell Dolce Vita - sweet life philosophy, and restore a mood of the 30s - 40s classic Italian movies. We research mainly on the internet.
Inspiration: The design is inspired by and resonates Italian - Dolce Vita. It features Italian home’s natural feeling and motifs of their brand including classic Italian movie scenes, nostalgic posters and video player. The comfortable setting with brick, natural wood and tiles hints at the picturesque streets of Italian towns, while vintage posters and projections recall the golden years of Italian cinema.
Project Duration: The project started in Feb 2016 and finished in June 2016 in Hong Kong.
The Restaurant is located at Shop# 265, 2/F Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong.
Operation Flow: Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30s and 40s.
Patents: Copyrights belong to Mas Studio Ltd., 2016.
Team Members: Design Director: Monique, Sum Wing Lee
Designer: Leo, Chun Fan Chan
Image Credits: Image #1- Photographer Raven Tsoi, CIAK 2016
Image #2- Photographer Raven Tsoi, CIAK 2016
Image #3- Photographer Raven Tsoi, CIAK 2016
Image #4- Photographer Raven Tsoi, CIAK 2016
Image #5- Photographer Raven Tsoi, CIAK 2016