Dílo Beeopic Honey od designéra Sophia Georgopoulou je vysoce ceněným vítězem prestižní soutěže 2018 Železná cena A' Design Award v kategorii Design obalů.

ŽelezoObaly· 2018

Beeopic Honey

od Sophia Georgopoulou

Klient: Biopic Thyme Honey

Držitel ocenění Železná cena A' Design Award v kategorii Obaly

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Design

O designu Beeopic Honey

Beeopic is a premium quality thyme honey from Kalymnos, Greece. The name Beeopic was born based on a play on the English word biopic which is used to describe a cinematic or television biography of a person and the bee, expressing the dedication beekeeping demands in order to achieve high quality honey. Inspired by the brand name, the design expresses the idea that the bee itself writes the beekeapers' life. By choosing this idea, a logo was created that shows a bee with its lower part of the body being a fountain pen. The rough packaging design connote the handmade essence of the product.

Ocenění

O ocenění Železná cena A' Design Award

Beeopic Honey je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Beeopic Honey bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Beeopic Honey je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

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Jedinečné vlastnosti: BEEOPIC is a brand new premium honey from Kalymnos, Greece.
Dionysis Trikilis (the client and the beekeeper) asked us to create the brand name and the visual identity and packaging of his product. In the briefing we were informed about the dedication beekeeping demands in order to achieve high quality honey. This is how the name BEEOPIC was born, a play on the English word biopic which is used to describe a cinematic or television biography of a person.
Following the creative concept that dictates the brand name narrating beekeeper’s life we took a leap and decided that the design should depict the idea that the bee itself “writes” his life. By choosing this idea we came up with a design that shows a bee with its lower part of the body being a fountain pen. The rough design of bee-pen along with the tense logotype in black and white create an overall strong and clear impression to the consumer. The packaging also carries a small brochure that follows the brand’s aesthetics and provides biographical information about the beekeeper and the way he sees his life with the bees.
Rozměry a balení: Label Design of 1000g / 25,2 x 18cm (total size with top sticker)
Label Design of 500g / 21 x 14cm (total size with top sticker)
hanged card for both sizes / 12 x7 cm (open)
Štítky: honey, thyme, kalymnos, bee, pen, fountain pen, black, design award, graphic design greece, sophiagdotcom, sophia georgopoulou, greece, food, beekeeper, biography, pen, greek honey
Výrobní technologie: Glass jar in 500gr and 1000gr
sticker label printed in Offset method
hanged card with details of the product
Designová výzva: The hardest part of the journey was the physical distance, since we are based in Athens (Greece) and the Client is based in Kalymnos. But the most interesting part was that the whole collaboration took part through Skype and emails.
Výzkum: The main research regarding this project was the other honey brands mainly in the Greek but also in the European Market. We tried to see the main visual codes of the market and the same time we tried to differentiate the brand Beeopic trying to express its main values, concept and quality.
Inspirace: The main inspiration of this project was the beekeepers lifestyle.
Beekeeping is not just a business but a lifestyle, one that demands the beekeeper to follow his beehives needs.
Doba trvání projektu: This project started in May 2017 and the first batch of products were finalised in August 2017. The project is still ongoing with new label designs for new products.
Provozní postup: Every Beeopic Honey product comes with a little hanged card explain the biography of the beekeeper as long as details about the product. On the actual jar there is a space where you can write the persons' name that you want to give this product as a gift. Beeopic products can be found online on www.beeopic.gr
Patenty: Copyrights belong to Sophia Georgopoulou, 2017.
Členové týmu: Design: Sophia Georgopoulou
Brand Name & Copy: Nikos Vlachogianis
Photographer: George Pavlakos
Printer: Petros Daniil
Autoři fotografií: Image #1: Photographer George Pavlakos, 2017
Image #2: Photographer George Pavlakos, 2017
Image #3: Photographer George Pavlakos, 2017
Image #4: Photographer George Pavlakos, 2017
Image #5: Photographer George Pavlakos, 2017