Chips BCBG Balení Potravin by Arome Agency is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Design obalů Competition Category.
BronzObaly· 2020
Chips BCBG Balení Potravin
by Arome Agency
Client: BCBG - La Ducale
Bronzová cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #71297The Design
About Chips BCBG Balení Potravin
BCBG je značka lupínků vytvořených v roce 2001 na jihu Francie. Tato značka nabízí špičkovou výrobu s velkou kreativitou receptů a chutí. Designéři vytvořili v roce 2020 novou řadu postav pro novou řadu zmrzaček. Pracovali na koncepci zmrzačení / postav. Tyto nové ilustrace představují řadu lupínků v originálním a zábavném tónu. Postavy jsou pěkné a elegantní jako zastoupený produkt.
The Recognition
About the Bronzová cena A' Design Award
Chips BCBG Balení Potravin je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Chips BCBG Balení Potravin bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Chips BCBG Balení Potravin nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
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