Fanwu Xiangyin Tea Obal na čaj by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 Zlatá cena A' Design Award in Design obalů Competition Category.
ZlatoObaly· 2020
Fanwu Xiangyin Tea Obal na čaj
Client: Shenzhen Oracle Creative Design Co., Ltd
Zlatá cena A' Design Award Winner in Obaly Category
- 38,975
- Verified Award Winner
- Verify Award Status for #86671
The Design
About Fanwu Xiangyin Tea Obal na čaj
Fanwu Xiangyin Tea je obalový design pro čaj Pu'er z oblasti Xishuangbanna v čínském Yunnanu. Ilustrace má tvar sloní hlavy a kombinuje čajové zahrady, čajovníky, sběrače čaje a zvířata Yunnanu. Vnější krabice je vyrobena z lisovaného dřevěného materiálu, který neznečišťuje životní prostředí, je rozložitelný a ekologický. Krabice je lehká a snadno přenosná. Čaj je uložen v kovové dóze s držadlem, kterou lze po spotřebování čaje znovu použít. Design představuje tradiční čajovou kulturu v současné podobě a podporuje ekologické povědomí.
The Recognition
About the Zlatá cena A' Design Award
Fanwu Xiangyin Tea Obal na čaj je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Fanwu Xiangyin Tea Obal na čaj bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Fanwu Xiangyin Tea Obal na čaj vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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