InterBrasil Logotype Redesign Redesign Identity Značky by Mateus Matos Montenegro

InterBrasil Logotype Redesign Redesign Identity Značky by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Stříbrná cena A' Design Award in Grafika Competition Category.

StříbroGrafika· 2020

InterBrasil Logotype Redesign Redesign Identity Značky

by Mateus Matos Montenegro

Client: InterBrasil

Stříbrná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #86886

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Colors

The Design

About InterBrasil Logotype Redesign Redesign Identity Značky

Inspirací pro přehodnocení a přepracování značky byly změny v modernizaci a integraci do firemní kultury. Design srdce již nemohl být pro značku vnější, inspirovat partnerství jak interně se zaměstnanci, tak se zákazníky. Integrovaný svazek výhod, závazku a kvality služeb. Od tvaru po barvy nový design integroval srdce do B a zdravotní kříž do T. Dvě slova spojená uprostřed vytvářejí logo tak, aby vypadalo jako jedno slovo, jeden symbol, spojující R a B v srdce.

The Recognition

About the Stříbrná cena A' Design Award

InterBrasil Logotype Redesign Redesign Identity Značky je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že InterBrasil Logotype Redesign Redesign Identity Značky bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. InterBrasil Logotype Redesign Redesign Identity Značky je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro