Bakers Dozen Egg Carton Krabička na vejce by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Stříbrná cena A' Design Award in Design obalů Competition Category.
StříbroObaly· 2020
Bakers Dozen Egg Carton Krabička na vejce
Client: Baker's Dozen Egg Cartons, LLC
Stříbrná cena A' Design Award Winner in Obaly Category
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- Verified Award Winner
- Verify Award Status for #87428
The Design
About Bakers Dozen Egg Carton Krabička na vejce
Krabička na vejce Baker's Dozen je znovupoužitelný obal z lisované papírové drti, který pojme 13 vajec. Vejce jsou uspořádána ve dvou řadách po čtyřech s řadou pěti mezi nimi. Krabička je vyrobena ze 100 procent recyklovaného papíru tradiční metodou lisování papírových vláken. Velké balicí stroje zpracovávají sudé počty vajec, takže krabička na 13 vajec je určena pro malé producenty, kteří balí vejce ručně na farmářských stáncích a trzích. Vylisované logo udržuje povrch hladký, takže si zemědělci mohou přidat vlastní etikety.
The Recognition
About the Stříbrná cena A' Design Award
Bakers Dozen Egg Carton Krabička na vejce je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Bakers Dozen Egg Carton Krabička na vejce bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Bakers Dozen Egg Carton Krabička na vejce je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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