Ningxiahong Rock Painting Bronze Script Likérová Láhev by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Likérová Láhev by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2020

Ningxiahong Rock Painting Bronze Script Likérová Láhev

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #89802

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script Likérová Láhev

Skalní malby Helanských hor jsou představitelem čínské kultury a slavného kulturního dědictví Ningxie, zatímco bronzové písmo pochází z bronzového zboží. Proto Designer kombinuje tyto dva reprezentativní prvky jako základní symboly kulturní identity designu obalu láhve a integruje tento produkt s tradiční čínskou kulturou, aby zlepšil kulturní identitu špičkových spotřebitelů s tímto produktem.

The Recognition

About the Bronzová cena A' Design Award

Ningxiahong Rock Painting Bronze Script Likérová Láhev je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Ningxiahong Rock Painting Bronze Script Likérová Láhev bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Ningxiahong Rock Painting Bronze Script Likérová Láhev nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi