Yingjiagong Baijiu Primární funkce: Obal na nápoje by Wen Liu and Xianwen Wu

Yingjiagong Baijiu Primární funkce: Obal na nápoje by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 Stříbrná cena A' Design Award in Design obalů Competition Category.

StříbroObaly· 2020

Yingjiagong Baijiu Primární funkce: Obal na nápoje

by Wen Liu and Xianwen Wu

Client: Anhui Yingjiagong Jiu Co., Ltd

Stříbrná cena A' Design Award Winner in Obaly Category

31,615

Verified Award Winner

Verify Award Status for #89960

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yingjiagong Baijiu Primární funkce: Obal na nápoje

Yingjiagong Baijiu je návrh obalu pro čínský destilát. Jako hlavní designový prvek je použit tvar pohoří Dabie. Tradiční čínská tušová malba a lineární kresba jsou zkombinovány, aby vytvořily obraz hory. Je použita rozsáhlá plocha bílého prostoru a hlavní barvou je zelená. Vnější krabice je vyrobena z plastu, aby se snížily náklady a umožnila recyklace. Láhev a uzávěr jsou z keramiky se stříkanou povrchovou úpravou. Krabice měří 136 mm na délku, 116 mm na šířku a 290 mm na výšku. Design představuje přirozené fermentační prostředí lihovaru.

The Recognition

About the Stříbrná cena A' Design Award

Yingjiagong Baijiu Primární funkce: Obal na nápoje je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Yingjiagong Baijiu Primární funkce: Obal na nápoje bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Yingjiagong Baijiu Primární funkce: Obal na nápoje je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensions & Packaging: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tags: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Production Technology: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Design Challenge: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Research: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiration: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Project Duration: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Operation Flow: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Team Members: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019