Sincha-Man Firemní identita by Donggyun Kang

Sincha-Man Firemní identita by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2020

Sincha-Man Firemní identita

by Donggyun Kang

Client: Sinchaman

Bronzová cena A' Design Award Winner in Grafika Category

11,819

Verified Award Winner

Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Firemní identita

Sincha-Man je program firemní identity vytvořený pro malou společnost poskytující služby pronájmu a leasingu automobilů. Identita je vystavěna kolem hrdinské postavy, protože hrdinové jsou obecně rozpoznáváni podle svých symbolů. Ilustrace, ikony, symboly a typografie kreslené v chladných modrých liniích vyjadřují upřímnost, důvěru a rychlost. Motiv připomínající hrdinskou svatozář podporuje toto téma. Stejné prvky jsou důsledně uplatňovány jak v online, tak v offline médiích. Cílem identity je poskytnout nové značce silné rozpoznání a příznivý dojem na přeplněném trhu.

The Recognition

About the Bronzová cena A' Design Award

Sincha-Man Firemní identita je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Sincha-Man Firemní identita bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Sincha-Man Firemní identita nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim