Antme Firemní identita by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Grafika Competition Category.

ŽelezoGrafika· 2020

Antme Firemní identita

by Donggyun Kang

Client: Ant:me

Železná cena A' Design Award Winner in Grafika Category

14,445

Verified Award Winner

Verify Award Status for #92227

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Antme Firemní identita

Antme je program firemní identity vytvořený pro značku, která navrhuje a prodává oblečení pro psy a nabízí kurzy pro majitele a jejich psí společníky. Logo spojuje člověka a psa znázorněné jako kruhy, čímž vyjadřuje pouto mezi lidmi a psy. Tento motiv se opakuje a kombinuje, čímž vytváří vzory, které se rozvíjejí do mnoha podob. Vzory jsou aplikovány na obaly produktů, kancelářské potřeby a online média. Identita má za cíl vyjádřit přátelský charakter společně s odborností značky.

The Recognition

About the Železná cena A' Design Award

Antme Firemní identita je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Antme Firemní identita bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Antme Firemní identita je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim