Psiloreitis Primární funkce: Obal na nealkoholický nápoj by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Design obalů Competition Category.
ŽelezoObaly· 2021
Psiloreitis Primární funkce: Obal na nealkoholický nápoj
Client: Psiloreitis
Železná cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #94659The Design
About Psiloreitis Primární funkce: Obal na nealkoholický nápoj
Text knihy: Psiloreitis je limitovaná edice obalového designu pro nealkoholický nápoj Gazoza. Obal připomíná sedmdesát let výroby. Každá etiketa odkazuje na jinou dekádu, od 50. do 10. let 21. století, s využitím vzorů spojených s módou, hudbou a technologiemi daného období. Designy jsou uspořádány jako moderní patchworky barev a tvarů. Láhev je vyrobena ze skla a etiketa je papírová objímka, zvolená jako ekologicky šetrné řešení. Každá láhev má svůj vlastní styl, takže lze sbírat celou řadu.
The Recognition
About the Železná cena A' Design Award
Psiloreitis Primární funkce: Obal na nealkoholický nápoj je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Psiloreitis Primární funkce: Obal na nealkoholický nápoj bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Psiloreitis Primární funkce: Obal na nealkoholický nápoj je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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