Logothetis Balení potravin by Antonia Skaraki

Logothetis Balení potravin by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Design obalů Competition Category.

ZlatoObaly· 2021

Logothetis Balení potravin

by Antonia Skaraki

Client: Logothetis

Zlatá cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #94668

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Colors

The Design

About Logothetis Balení potravin

Matka Příroda, věčná inspirace, vede k výjimečnému designu tradičního řemesla. Farma Logothetis na Zakynthosu v Řecku představuje hodnoty a význam legendárního řeckého dědictví dynamickým způsobem. Zážitek z farmy na stůl se setkává s magií designu, storytellingu a brandingu. S klasickou a čistou identitou a hravým prvkem pro současné publikum vytváří obal příjemnou atmosféru, která přitahuje všechny spotřebitele!

The Recognition

About the Zlatá cena A' Design Award

Logothetis Balení potravin je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Logothetis Balení potravin bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Logothetis Balení potravin vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimensions & Packaging: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Tags: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Production Technology: Glass jars, paper boxes and metal tins.
Design Challenge: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Research: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019