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Pass On Fotografická série by Eduardo Dulla

Pass On Fotografická série by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Fotografie Competition Category.


BronzFotografie· 2020

Pass On Fotografická série

by Eduardo Dulla

Client: Eduardo Dulla

Bronzová cena A' Design Award Winner in Fotografie Category

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Verified Award Winner

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Colors

The Design

About Pass On Fotografická série

Předat dál je fotografická série postavená kolem obrazu vzkazu zapečetěného v láhvi. Každá fotografie je inspirována jedním slovem, jako je naděje nebo bratrství, a toto slovo vyjadřuje buď prostřednictvím jeho významu, nebo prostřednictvím skutečné události. Tytéž tři prvky – vzkaz, láhev a voda – se objevují na každém snímku, přesto je každé téma zpracováno odlišným způsobem. Pro fotografie byly vytvořeny scény, speciální akvária a specifické mechanismy. Digitální snímky kombinují interferenci a slučování obrazů a jsou tištěny inkoustovým tiskem na bavlněný papír.

The Recognition

About the Bronzová cena A' Design Award

Pass On Fotografická série je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Pass On Fotografická série bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Pass On Fotografická série nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging
digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags
message in a bottle, photo digital, photo manipulation, mankind,
Production Technology
Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge
The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research
Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration
The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration
The project started in July 2017 and is yet in progress.
Operation Flow
The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Patents
all rights reserved Eduardo Dulla
Team Members
Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits
all photos Eduardo Dulla

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