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Cornice Prádelník by James Poss

Cornice Prádelník by James Poss is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Design nábytku Competition Category.


ŽelezoNábytek· 2020

Cornice Prádelník

by James Poss

Client: James Poss

Železná cena A' Design Award Winner in Nábytek Category

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Verified Award Winner

Verify Award Status for #97273

Colors

The Design

About Cornice Prádelník

Cornice je prádelník navržený pro uskladnění a prezentaci oblečení. Cornice pojme složené oblečení, jako jsou trička a svetry. Tradiční prádelníky skrývají oblečení uvnitř zásuvek, zatímco otevřené police Cornice umožňují oblíbené kousky nejen uchovávat, ale i vystavovat. Sochařsky pojatá otevřená konstrukce zachovává vzdušný vzhled. Mnohočetné úzké police podporují jednovrstvé uspořádání a brání nepořádnému skládání na hromádky, které může oblečení poškodit. Zobrazený model je zmenšenou verzí vyrobenou ze dřeva, finální provedení by bylo vytvořeno ze svařovaného hliníku. Cornice je vhodný jak pro domácnosti, tak pro maloobchodní prodejny.

The Recognition

About the Železná cena A' Design Award

Cornice Prádelník je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Cornice Prádelník bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Cornice Prádelník je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Cornice Dresser clothing storage/display concept design. Open sculptural frame and numerous slim shelves encourage single layer garment organization. Designed for both home and retail applications.
Dimensions & Packaging
1260mm x 510mm x 1430mm
Tags
dresser, bedroom, clothing, clothes, garment, garments, streetwear, fashion
Production Technology
The piece shown is a 1:4 scale model made of wood. The realized piece would be constructed with welded aluminum.
Design Challenge
The most difficult part of developing this piece was maintaining the open, almost weightless feeling of the frame while still having enough structural support. We conducted scale weld tests to make sure the realized design would have no problem supporting the intended weight. Thanks to the numerous drawers, the design's structural rigidity exceeded all expectations, and would not need any additional support.
Research
Prior to beginning work on this design, I researched as many current and vintage dressers/bureaus as possible. I surveyed trusted authorities in the fashion industry, who confirmed demand for such a product, as modern fashion consumers are frustrated that their dressers have not evolved along with the trends. The explosion of streetwear has resulted in luxury t-shirts becoming the new status symbols, yet people are still forced to stuff them into dresser (despite the high price point, these t-shirts are still primarily made of thin cotton, which cannot be hung long-term without being deformed by its hanger). Fashion is by definition about showing off, and I sought to create a new kind of dresser that would enable people to display their prized garments in addition to storing them. I also conducted anatomical research to make sure that there was enough room in between the shelves to easily retrieve and replace garments without obstruction.
Inspiration
Inspired by the modern fashion consumer. Luxury t-shirts and hoodies are the new suits and ties, yet clothing storage options have remained unchanged, with traditional dressers hiding casual clothes stuffed inside drawers. Cornice Dresser's open shelves enable display of prized garments in addition to always-ready storage.
Project Duration
This project was created in August 2019 in London.
Operation Flow
This piece would be used in place of a traditional dresser. Since formal wear needs to be hung, this is designed for folded garments such as t-shirts and sweaters/hoodies. The modern fashion consumer is buying more and more luxury streetwear pieces, but they can't show them off if they are hidden away stuffed inside of drawers. This dresser enables the user to display their favorite pieces, and the slim shelves discourages messy, damaging stacking of clothes. Alternatively, this could be used as a display piece for retail stores.
Image Credits
All Images: Photographer James Poss, Cornice, 2019.

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