Formal Wear Department Obchod by Bezmirno Architects

Formal Wear Department Obchod by Bezmirno Architects is a highly esteemed winner of the very prestigious 2020 Stříbrná cena A' Design Award in Interiér Competition Category.

StříbroInteriér· 2020

Formal Wear Department Obchod

by Bezmirno Architects

Client: Bezmirno Architects

Stříbrná cena A' Design Award Winner in Interiér Category

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Verified Award Winner

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Colors

The Design

About Formal Wear Department Obchod

Pánské obchody s oblečením často nabízejí neutrální interiéry, které negativně ovlivňují náladu návštěvníků, a proto snižují procento prodeje. S cílem přilákat lidi nejen k návštěvě obchodu, ale také ke koupi výrobků, které jsou zde prezentovány, by měl prostor inspirovat a povzbudit dobrou náladu. Proto design tohoto obchodu využívá speciální funkce inspirované šitím řemesla a různé detaily, které přitahují pozornost a šíří dobrou náladu. Rozložení otevřeného prostoru, které je rozděleno do dvou zón, je také navrženo pro svobodu zákazníků při nakupování.

The Recognition

About the Stříbrná cena A' Design Award

Formal Wear Department Obchod je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Formal Wear Department Obchod bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Formal Wear Department Obchod je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
Dimensions & Packaging: The site has a total area of 193 sq.mt. and is split in two areas.
Tags: Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
Production Technology: In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
Design Challenge: The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
Research: We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
Inspiration: The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
Project Duration: The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
Operation Flow: There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
Patents: Copyrights belong to Bezmirno Architects, 2020.
Team Members: Architect: Andriy Gusak
Architect: Yaroslav Pavlivskiy
Image Credits: Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.