The Mix Land Obchod s streetwear módou by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Interiér Competition Category.
BronzInteriér· 2020
The Mix Land Obchod s streetwear módou
by Yuan Lijun
Client: Xianxiang Design
Bronzová cena A' Design Award Winner in Interiér Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Obchod s streetwear módou
The Mix Land je obchod se streetwear módou v čínském Chang-čou. Návrhová koncepce vychází z obrazu laboratoře a aplikuje pouliční kulturu do interiérové expozice. Tři dynamické umělecké instalace, nazvané extrakce energie, kondenzace a rozkladový stůl, kombinují zvuk, vizuální vjemy a hmat a vytvářejí tak interaktivní zážitek. Sytě saturovaná neonová modrá, barevná okna a dveře a digitální obrazovky tvoří hlavní vizuální akcenty. Výstavní instalace lze v otevřeném prostoru přeuspořádávat, takže se obchod přizpůsobuje jak komerčním, tak zážitkovým potřebám.
The Recognition
About the Bronzová cena A' Design Award
The Mix Land Obchod s streetwear módou je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že The Mix Land Obchod s streetwear módou bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. The Mix Land Obchod s streetwear módou nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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