Lingsong Jin

I'm an industrial designer. I have been working in the ID realm for like fourteen years and I believe I will keep doing it then. My design works largely are for Lenovo where I work for ten years. I believe that I have touched almost all the categories across Lenovo and have successfully incubated many projects that got good feedback from my clients and society. I was also a footwear designer in Li-Ning a Chinese sport goods company. During that experience, I have learnt many methods about designing soft and fashionable products, which are different from industrial design. I love explore new design methods and I have learnt parametric design process. It's kind of like being chef. When you acquire many different style of cooking, you will try to exert the good part of them and fix them in some way. My understanding for the ID is to solve problems. So no matter any design method, only if the problems are solved in a effective, elegant, aesthetic and simple way that we should adapt it.