Saib & Co.

Launched in South Korea, a society that remains surprisingly patriarchal and conservative, SAIB & Co. was initiated to tackle the entrenched cultural taboos around female sexuality. The brand name SAIB is an inversion of the word BIAS, signaling an overturning of the gender bias.
In attempts to defy the male-dominant image promoted by current sexual wellness products in the market and to destigmatize negative perceptions around women exercising sexual agency, SAIB products are designed to resemble cosmetic brands, with a bright and positive tone, so that women feel comfortable to carry them without any shame or stigma.