Fresh Blood DG Youth Prif Swyddogaeth: Arddangosfa Ddiwylliannol by Ruikang Xie

Fresh Blood DG Youth Prif Swyddogaeth: Arddangosfa Ddiwylliannol by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Digwyddiad Competition Category.

EfyddDigwyddiad· 2021

Fresh Blood DG Youth Prif Swyddogaeth: Arddangosfa Ddiwylliannol

by Ruikang Xie

Client: Xiexie Design

Gwobr Efydd A' Design Award Winner in Digwyddiad Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Prif Swyddogaeth: Arddangosfa Ddiwylliannol

Testun Llyfr: Mae Fresh Blood DG Youth yn arddangosfa ddiwylliannol a gynhaliwyd yn Dongguan, Tsieina. Mae'r arddangosfa yn cyflwyno chwe arddangoswr lleol o dan y thema o gyflenwad ffres o arloesedd diwylliannol. Trefnwyd y cynllun fel marchnad lysiau, gyda lampau llysiau cylchdroi wedi'u gosod uwchben rhesi o fyrddau pedlerwyr. Mae chwe bwyd lleol yn cynrychioli hunaniaeth y chwe arddangoswr. Gan nad oedd modd i'r lleoliad ddal y gweithiau gwreiddiol, torrwyd taflenni A5 ar ffurf bwydydd, megis gŵydd rhost, a'u hargraffu â thestunau a delweddau. Mae'r bag papur mwyaf yn mesur 340 wrth 380 milimetr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Fresh Blood DG Youth Prif Swyddogaeth: Arddangosfa Ddiwylliannol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Fresh Blood DG Youth Prif Swyddogaeth: Arddangosfa Ddiwylliannol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Fresh Blood DG Youth Prif Swyddogaeth: Arddangosfa Ddiwylliannol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen