Dengo 80g Bar Siocled gan Brazil & Murgel Design Studio

Mae Dengo 80g Bar Siocled gan Brazil & Murgel Design Studio yn enillydd uchel ei barch o'r 2020 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Celfyddyd Goginio.

AurCelfyddyd Goginio· 2020

Dengo 80g Bar Siocled

gan Brazil & Murgel Design Studio

Cleient: Dengo Chocolates

Enillydd Gwobr Aur A' Design Award yn y Categori Celfyddyd Goginio

135,341

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #102969

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Dengo 80g Bar Siocled

Bar siocled yw Dengo 80g a grëwyd ar gyfer Dengo Chocolates. Mae'r ffurf gerfluniol yn cynrychioli elfennau o Goedwig yr Iwerydd yn Bahia, Brasil, lle mae'r cacao yn cael ei gynaeafu, megis dail sych, deiliant a hadau. Mae arwynebau crwm yn cyfuno llinellau dau ddimensiwn a thri dimensiwn, fel bod y gorffeniad caboledig yn adlewyrchu golau ar draws y bar. Cynhyrchir y bar mewn mowldiau polycarbonad wedi'u gwneud o dempledi alwminiwm a beiriannwyd â CNC, sy'n cadw'r llinellau main a'r troeon. Mae'r trwch amrywiol yn rhoi clec grimp pan gaiff y bar ei dorri.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Dengo 80g Bar Siocled yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Dengo 80g Bar Siocled fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Dengo 80g Bar Siocled yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensiynau a Phecynnu: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Tagiau: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Technoleg Cynhyrchu: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Her Dylunio: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Ymchwil: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Ysbrydoliaeth: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Hyd y Prosiect: The project took place in Sao Paulo, between May and October 2018.
Llif Gweithrediad: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patentau: n/a
Aelodau'r Tîm: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Cydnabyddiaeth Delweddau: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato