The 15th Games of Jiangxi Poster by Qin He and Xinqing Li

The 15th Games of Jiangxi Poster by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Hysbysebu Competition Category.

EfyddHysbysebu· 2021

The 15th Games of Jiangxi Poster

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

Gwobr Efydd A' Design Award Winner in Hysbysebu Category

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Verified Award Winner

Verify Award Status for #102990

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Colors

The Design

About The 15th Games of Jiangxi Poster

Mae 15fed Gemau Jiangxi yn gyfres o bosteri a grëwyd ar gyfer cyfarfod chwaraeon taleithiol a gynhaliwyd yn Jingdezhen, dinas sy'n adnabyddus am borslen. Mae'r posteri'n cyfuno diwylliant cerameg ag elfennau chwaraeon. Mae darnau cerameg yn disodli'r eitemau chwaraeon gwreiddiol ym mhob delwedd, gan greu naws weledol arbennig. Cynhyrchwyd y gyfres gan ddefnyddio ffotograffiaeth a meddalwedd golygu delweddau, gan uno deunyddiau cerameg a chwaraeon yn gyfansoddiadau unigol. Mae pob poster yn mesur 700 wrth 1000 milimetr ac fe'i harddangosir fel hysbysebu awyr agored. Mae'r cynllun yn cysylltu crefft draddodiadol â chwaraeon modern ac yn hyrwyddo diwylliant trefol lleol.

The Recognition

About the Gwobr Efydd A' Design Award

Mae The 15th Games of Jiangxi Poster yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i The 15th Games of Jiangxi Poster fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae The 15th Games of Jiangxi Poster yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.