Twilight Dyluniad mewnol gofod masnachol by Dot Dot Studio and Process Ltd.

Twilight Dyluniad mewnol gofod masnachol by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2021

Twilight Dyluniad mewnol gofod masnachol

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

Gwobr Efydd A' Design Award Winner in Mewnol Category

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Colors

The Design

About Twilight Dyluniad mewnol gofod masnachol

Mae'r prosiect hwn yn defnyddio naratif gofodol i drochi ymwelwyr yn y stori, yr angerdd, a'r gwreiddiau y tu ôl i bob diod, gan wneud y cynhwysion a'u hanes cyffwrdd yn ddiriaethol o fewn y gofod. Wedi'i gynllunio i letya un grŵp yn unig ar y tro, mae'r siop yn cynnig profiad unigryw a phreifat lle gall gwesteion ymgysylltu â phob un o'r pum synnwyr i werthfawrogi'n llawn hanfod gwerthfawr y cynnyrch. Y tu hwnt i feithrin cysylltiad dynol, mae'r profiad cyffredinol yn pontio'r berthynas rhwng pobl, yr amgylchedd, a'r ddeialog gydgysylltiedig rhwng gwahanol ofodau.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Twilight Dyluniad mewnol gofod masnachol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Twilight Dyluniad mewnol gofod masnachol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Twilight Dyluniad mewnol gofod masnachol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU