Transformers the Skin Test House Siop Dros Dro gan Hsuan-Hui Lee

Mae Transformers the Skin Test House Siop Dros Dro gan Hsuan-Hui Lee yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

HaearnMewnol· 2021

Transformers the Skin Test House Siop Dros Dro

gan Hsuan-Hui Lee

Cleient: Birkin Creative Integrated Marketing Service Limited

Enillydd Gwobr Haearn A' Design Award yn y Categori Mewnol

20,078

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #107197

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Transformers the Skin Test House Siop Dros Dro

Mae Transformers the Skin Test House yn siop dros dro a gynlluniwyd ar gyfer brand cosmetigau. Mae'r siop wedi'i hadeiladu o gynwysyddion gyda strwythur dur, tra bod y llawr, y nenfwd a'r waliau wedi'u gwneud o ddefnyddiau pren ac ecogyfeillgar. Mae blychau golau LED ac arddangosfeydd yn cyflwyno'r cynnyrch y tu mewn. Gellir cydosod yr unedau mewn deuddeg awr a'u cyfuno mewn niferoedd gwahanol, a gellir ychwanegu cnwd-do ar gyfer tywydd gwlyb. Mae'r holl ddefnyddiau'n ailddefnyddiadwy, ac mae'r siop wedi cael ei chydosod a'i thynnu'n rhannau tua chwe deg gwaith ar gyfer digwyddiadau arddangos mewn lleoedd cyhoeddus.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Transformers the Skin Test House Siop Dros Dro yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Transformers the Skin Test House Siop Dros Dro fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Transformers the Skin Test House Siop Dros Dro am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensiynau a Phecynnu: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tagiau: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Technoleg Cynhyrchu: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Her Dylunio: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Ymchwil: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Ysbrydoliaeth: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Hyd y Prosiect: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Llif Gweithrediad: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Aelodau'r Tîm: Birkin Creative Integrated Marketing
Cydnabyddiaeth Delweddau: Birkin Creative Integrated Marketing