3 Mobile Lifestyle Store Prif Swyddogaeth: Dylunio Mewnol Manwerthu by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Mewnol Competition Category.
ArianMewnol· 2021
3 Mobile Lifestyle Store Prif Swyddogaeth: Dylunio Mewnol Manwerthu
Client: IMO design
Gwobr Arian A' Design Award Winner in Mewnol Category
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- Verified Award Winner
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The Design
About 3 Mobile Lifestyle Store Prif Swyddogaeth: Dylunio Mewnol Manwerthu
Testun y Llyfr: Mae 3 Mobile Lifestyle Store yn ddyluniad mewnol manwerthu ar gyfer brand rhwydwaith symudol yn Hong Kong. Mae'r siop yn ymestyn dros 150 metr sgwâr. Mae streipiau du a gwyn cyferbyniol yn rhedeg ar draws pob cornel o'r gofod. Mae llinellau croeslin llydan yn ffurfio'r bar golau llinellol a phatrwm y llawr. Mae gorffeniadau pren yn ychwanegu ymdeimlad o gynghanedd a symlrwydd. Mae'r ardal gwasanaeth cwsmeriaid yn defnyddio rhaniadau ffabrig sy'n amsugno sŵn, wedi'u hysbrydoli gan seddi awyrennau dosbarth cyntaf. Mae gweithdy caeedig gyda rhaniadau gwydr y gellir eu hagor yn cynnal sesiynau tiwtorial ac yn gallu agor i'r ardal werthu ar gyfer digwyddiadau.
The Recognition
About the Gwobr Arian A' Design Award
Mae 3 Mobile Lifestyle Store Prif Swyddogaeth: Dylunio Mewnol Manwerthu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i 3 Mobile Lifestyle Store Prif Swyddogaeth: Dylunio Mewnol Manwerthu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae 3 Mobile Lifestyle Store Prif Swyddogaeth: Dylunio Mewnol Manwerthu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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