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BSTN Raffle Blwch Sneakers by Ralf Kauffmann

BSTN Raffle Blwch Sneakers by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Hysbysebu Competition Category.


ArianHysbysebu· 2021

BSTN Raffle Blwch Sneakers

by Ralf Kauffmann

Client: Brainartist GmbH

Gwobr Arian A' Design Award Winner in Hysbysebu Category

41,835

Verified Award Winner

Verify Award Status for #112712

Colors

The Design

About BSTN Raffle Blwch Sneakers

Y dasg oedd dylunio a chynhyrchu ffigwr actol ar gyfer esgid Nike. Gan fod yr esgid hwn yn cyfuno dyluniad croen nadroedd gwyn ag elfennau gwyrdd llachar, roedd yn amlwg y byddai'r ffigwr gweithredu yn dirgrynwr. Fe wnaeth dylunwyr fraslunio a optimeiddio'r ffigwr mewn amser byr iawn fel ffigwr gweithredu yn arddull yr arwyr gweithredu adnabyddus. Yna fe wnaethon nhw ddylunio comic bach gyda stori a chynhyrchu'r ffigwr hwn mewn argraffu 3D gyda phecynnu o ansawdd uchel.

The Recognition

About the Gwobr Arian A' Design Award

Mae BSTN Raffle Blwch Sneakers yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i BSTN Raffle Blwch Sneakers fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae BSTN Raffle Blwch Sneakers yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimensions & Packaging
Hero: 30cm
Box : 40cm
Tags
3d Printing, Packaging, Design, Raffle, Limited Edition,
Production Technology
3D-Printing for Figure
Plastic and cardboard for the Box
Design Challenge
Timetable from idea to delevering: 6 Weeks
Research
The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiration
By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Project Duration
The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Team Members
Ralf Kauffmann
Martin Stüwe
Chris Maier
Image Credits
Copyright by Brainartist, Nike and BSTN.

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